CREATIVE AND EXECUTION DIRECTION
I wrote and directed this ground breaking experience that took groups of 60 people into an animated virtual world. Inside guests were first revealed the exterior with the creation story told by a live presetation from the designer Ian Callum. finally the vehicle interior builds around the guest to give them a virtual drivers seat in the concept vehicle.
I conceived the approach from the Scalextric onboarding game and interactive tabletop presentations to the interior building ‘around you’.
