fivethree-two

ABOUT

Horton Designworks LTD is the home of Alexander Horton. I provide creative direction and consultancy to the Entertainment, Marketing and Design industries. Specialising in creating memorable interactive experiences whether Virtual or Physical.

projects
Jaguar | Imagination | Rewind

Jaguar | Imagination | Rewind

Social Virtual Reality Car Launch View Details
The Slide from The Shard

The Slide from The Shard

The Slide from The Shard View Details
The Smurfs Hololens Experience

The Smurfs Hololens Experience

View Details
ABSOLUT

ABSOLUT

Being deadmau5 View Details
Stella Artois

Stella Artois

Fly Like Rufus View Details
Nissan

Nissan

Agent 23 View Details
Photogrammetry

Photogrammetry

R&D View Details
Castrol Titanium Challenge

Castrol Titanium Challenge

Fast and Furious 8 View Details
Jaguar | Imagination | Rewind

Jaguar | Imagination | Rewind

Social Virtual Reality Car Launch

Imagination London approached to Horton to lead creative direction on a big project for their land standing client Jaguar: Reveal our first electric car, in VR. Working with the Jaguar design team including ian Callum and directing production partner REWIND horton conceived the story and user journey for this 50 guest simultaneous experience considering all aspects of both the Car’s design and the VR experience: Multi-guest on boarding, presenter direction, flow and feel of experience.

link to: Jaguar’s page, Autocrat.co.uk.

The Slide from The Shard

The Slide from The Shard

The Slide from The Shard

Direction and execution on a cool little installation for London’s iconic ‘Shard’ landmark. Working with the team at London’s Happy Finish we synched the movement of a motion base to the path of a slide creating a thrilling and accessible ride. HDW Created the design if the installation with the awesome team at Nicholas Alexander building up through sketch prototypes to the final execution. HDW also took care of Branding and writing the Soundtrack. An all-round great project that shows quality OOH VR doesn’t have to be an enormous undertaking. With a good idea that fits well with the location everything falls into place!


The Smurfs Hololens Experience

The Smurfs Hololens Experience

ABSOLUT

ABSOLUT

Being deadmau5

Asked to treat on the concept of a 360 video from deadmau5’ point of view we flipped the script to take the experience 3rd person. deadMau5’ well-known love of video games permeate everything he does so we saw the perfect opportunity to create a hybrid experience of 360 video and fun, easy to play video game style ‘get to the gig’ experience. Built primarily for Google Cardboard and Samsung gear the experience rolled-out on all platforms.


Stella Artois

Stella Artois

Fly Like Rufus
Nissan

Nissan

Agent 23

Photogrammetry

Photogrammetry

R&D
Castrol Titanium Challenge

Castrol Titanium Challenge

Fast and Furious 8

Working with Unit 9 to provide specialized art direction for their project with Brooklyn Brothers and Castrol/Fast and Furious.
The goal was to create an AR-styled commercial, the challenge being to design assets for the AR world that looked ‘gamey’.

bio

BIO

Combining deep roots in music and fashion with his formal education inn 2000 Alex joined Rockstar Games where he was the lead animator on the groundbreaking GTA III and Grand Theft Auto Vice City after providing elements outside of the animators role including Scoring the 'Theme from Vice City' and Designing the brand's Iconic Logo Alex moved to New York to become the Art Director of Rockstar Games for most of the 00s, working on all artistic elements of their games: animation & storytelling, graphic design, styling, music, and pioneering the use of performance capture, character scanning and procedural animation.

After Rockstar Alex provided freelance Cgi and creative services to some of the top companies in the NYC marketing and media industries before taking a creative executive position at Cambridge underground online games company Jagex where he learnt about the dark arts of truly online games and leadership in companies going through transition.

Since 2015 Alex has been an independent creative director tapped by Brands and Production companies for his mastery of the space between games and advertising. Using VR, AR and other immersive techniques to develop a selection of cutting edge experiences. From the Virtual launch of Jaguar’s first car to Flying or Sliding round London for the Shard, Staring in your own action movie trailer for Nissan or Bringing the Surfs to life in AR.

If you're looking for an unfair advantage, you need this guy in your corner...

Alex holds a First Class Honours Degree in Industrial Design & an mPhil in Virtual Prototyping both from the Glasgow School of art. A levels in Maths, Physics and Fine Art and Lives in Cambridge with his Family.

history

The Vaults

Various projects from over the years.

The Slide at The Shard
GarmentPhotogrammetry
Ford Focus
RockstarGames Table Tennis
GTA San Andreas
Red Dead Revolver
Midnight Club: Dub Edition
Transformers Motion Comic
GTA IV
GTA III
lennox
Designs of our lives
Mitsubishi
Mercedes Benz
stella
8 Realms TVC
Runescape TVC
Maytag
Skittles Park
Manhunt
DefJam Rapstar
Block N’ Load
Transformers Universe
Absolut: Being deadMau5