Jaguar | Imagination | RewindSocial Virtual Reality Car Launch
Imagination London approached to Horton to lead creative direction on a big project for their land standing client Jaguar: Reveal our first electric car, in VR. Working with the Jaguar design team including ian Callum and directing production partner REWIND horton conceived the story and user journey for this 50 guest simultaneous experience considering all aspects of both the Car’s design and the VR experience: Multi-guest on boarding, presenter direction, flow and feel of experience.
link to: Jaguar’s page, Autocrat.co.uk.
The Slide from The ShardThe Slide from The Shard
Direction and execution on a cool little installation for London’s iconic ‘Shard’ landmark. Working with the team at London’s Happy Finish we synched the movement of a motion base to the path of a slide creating a thrilling and accessible ride. HDW Created the design if the installation with the awesome team at Nicholas Alexander building up through sketch prototypes to the final execution. HDW also took care of Branding and writing the Soundtrack. An all-round great project that shows quality OOH VR doesn’t have to be an enormous undertaking. With a good idea that fits well with the location everything falls into place!
The Smurfs Hololens Experience
Asked to treat on the concept of a 360 video from deadmau5’ point of view we flipped the script to take the experience 3rd person. deadMau5’ well-known love of video games permeate everything he does so we saw the perfect opportunity to create a hybrid experience of 360 video and fun, easy to play video game style ‘get to the gig’ experience. Built primarily for Google Cardboard and Samsung gear the experience rolled-out on all platforms.
Stella ArtoisFly Like Rufus
Castrol Titanium ChallengeFast and Furious 8
Working with Unit 9 to provide specialized art direction for their project with Brooklyn Brothers and Castrol/Fast and Furious.
The goal was to create an AR-styled commercial, the challenge being to design assets for the AR world that looked ‘gamey’.