Creative Direction & Execution
I was appointed by Unit9 as ECD across all aspects of the Fury vs Ngannou ‘Battle of the Baddest’ campaign. I designed and directed the deep screen experiences in London, NYC and Tokyo. Directing the performance capture of Francis in Los Angeles and Tyson Fury on a tiny pop-up stage near his home in Morcambe UK. Photogrammetry scans were taken of the fighters by clear angle before preparation by the Selected Works team in London who handled the rendered computer graphics whilst I handled the realtime versions. From these Assets the AR app was created and Posed Scans formed the started point for the enormous 3D prints made by Makinarium at Pinewood Studios
Francis Motion Capture and Scan at House of Moves LA
Tyson Motion Capture on Pop Up stag in Morcambe with Target 3D
Ultra Optimised GLTF animations for AR app use
Experiential installation in London with Giant 3D printed sculptures
