Welcome to the online home of Creative Director and Technologist Alexander Horton.
I provide creative direction and consultancy to the Entertainment, Marketing and Design industries.
Specialising in creation and execution of memorable and innovative interactive experiences whether Virtual or Physical..
Most of my work has been focused on human interaction with virtual worlds whether through avatars or interfaces.

I have particular expertise in performance capture and character work honed through many years of shooting for Rockstar Games.

Whilst a large part of my work has been in a leadership and direction capacity working with all stakeholders as well as the team I have remained a hands-on crafts person staying abreast of current tools, techniques and technologies, particularly with the Unreal Engine and Fortnite Creative platform.

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EXPERIENTIAL

I specialise in the intersection of tech and  physical experiences for brands and entertainment.  A deep understanding of game and product design provides clear decision making and leadership.

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VIRTUAL

20 years of working with realtime computer graphics technologies in games and experiences, I know tech and techniques inside out.

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INTERACTIVE

 Turning creative into great experiences that work requires a deep understanding of the spectrum of interactive disciplines  from UX to Story telling.